UTM aka Urchin Tracking Module links enables users to track the performance of their marketing campaigns with the help of parameterised URL. With the UTM parameters, it is is easy to distinguish between the normal URLs embedded in the pages and the marketing related links.
UTM URLs support different parameters such as campaign source, campaign medium, term, etc. You can create many various of the same URL with the help of these parameters. For example, for one URL, the source can be Google and for another, the source can be Facebook.
The major advantage of using these parameters is that the they appear in Google Analytics and other analytics platforms. Hence, it becomes easy to track the marketing campaign.
Our UTM builder tool is easy to use. Simply fill out the required details and click the "Build UTM" button. The UTM/campaign link will appear below the form.